90 percent of people looking for a local service go to a search engine first. Therefore, showing up in the top search results on Google and Bing can significantly help a business to be profitable. "Anyone starting a business in the Ann Arbor area is well advised to invest in Search Engine Optimization," says experienced Michigan SEO consultant Kai Blum. "Ideally, you should talk to an expert before you start a business. Coming up with the right name for your business, for example, can make a huge difference in search engine optimization." Among other things, an SEO consultant can help you pick the right keywords for your business name and your website. "Investing a little in SEO often results in amazing returns," says Blum.